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Re: Gloucester to pay for fans' new tattoos after logo switch
Posted by: AndyMGlos
Date: 16/05/2018 15:32
Gloucester changed its logo about 10 years ago. It had traditionally been the same as the city crest - which has lions on it and always has. The reason for the change was the club didn’t own the rights to the logo and as such was very restricted in what it could do with it commercially.

Although only a few years old the ‘new’ crest wasn’t in any way iconic or recognisable. Even club employees struggled to describe it accurately when asked!

I was one of a number of fans lucky enough to be invited to a media and sponsors reception yesterday at which the new logo, new website and new shirt were launched (and we fans were given a free replica shirt!) A lot of potential designs were looked at and there was extensive consultation among employees, fans etc. I am not sure there was any ten years ago! Every single aspect of the new logo - colours, shape of shield, lion etc reflect the traditional ‘emblems’ of the city. It does indeed look similar to Leicester’s - that was my first thought - but I really don’t care and the reaction among Glos fans so far has been overwhelmingly positive. That is quite something because we have an awful lot of grumpy old gits who struggle to embrace any kind of change! I suspect most clubs are the same.

Gloucester as a club has been treading water for too long. Perennial underachievers, sleeping giants etc etc. Time to be bold and shake things up a bit, but without forgetting our traditions. This rebranding is part of that, along with a new hybrid pitch (the existing one has already been ripped up) , a new (well newish) coaching team and some very significant signings.

The tattoo thing is not something that is going to affect many people and may well be a bit of a gimmick, but it is a small way of demonstrating these commercially driven changes don’t always mean the fans are forgotten about.

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