The Six Nations Council has today announced a significant strategic agreement to further its sporting and commercial collaboration alongside its existing co-ordinated approach to the Men’s Guinness Six Nations Championship.
From next season, all six Unions and Federations will be unifying the operations and media rights of the Women’s Six Nations, the U20 Six Nations, respective Autumn Internationals and other international tests alongside the Men’s Guinness Six Nations.
Formal engagements for media rights in the UK and Italy will commence shortly with other engagements involving other territories to follow in due course.
Ben Morel, CEO Six Nations commented,
“By working closely together and ensuring a combined approach to our overall operations and harmonising of our media rights, the Six Nations will be able to accelerate the development of the game. In doing so, we will remain true to our heritage while looking to attract and reach new audiences. This has been one of our key strategic priorities for some time and we are very pleased to make today’s announcement.”