Bristol supporters supporting the 5000 club
By Mr Bow Jangles
March 26 2003
Here are the minutes from the supportes club meeting on Monday where a band of loyal Bristol supporters looked at what we as supporters can do to help ensure that the 5000 club is a success. Two Club officials were also there to advise what the club is doing too.
Bristol
Supporters Marketing Forum
Title:
Supporting the 5000 Club
Date:
Monday 24th March 2003
Time:
19.30 – 22.00
Venue:
Wellington Pub
Attendees:
23 supporters plus Justin Hopwood (PR + Marketing) and Mike Turner
(Commercial Director)
Format:
·
Welcome
·
Thoughts on positives and negatives of the scheme
·
Run-through of suggestions
·
Supporters + Club Action Plan
·
Questions for MP on Wednesday
Meeting
Outputs:
SUPPORTERS
ACTIONS:
·
Supporters Club to contact supporters clubs of other clubs and ask for
their support.
·
Race Nights
·
Car Boot Sales
·
Justin would like all supporters to send in Case Studies of some good
stories surrounding Season Tickets e.g. Bath supporters buying some, or a person
persuading their rugby club to buy 30+.... anything will do, he wants to then
publicise it in the EP etc...
·
Volunteers needed for collection buckets at the USA game and volunteers
to run a raffle (winner of raffle gets a Season Ticket (!) Ceedee will
coordinate
·
A letter from the supporters to be sent out to all contacts in the clubs
marketing database (about 15, 000 people) asking for support...stating our own
reasons as supporters why we think they should support the scheme
·
A letter to be sent by the supporters to Gordan Lovell (chairman of
ex-players society) asking for support (apparently 90 ex-players from this
society are coming to the Wasps game
·
Justin and Mike Turner would like all supporters to forward corporate
details of your places of work (if possible) to aide in ensuring we get as many
companies to support the scheme as possible
·
Flyer distribution will continue as normal for the remaining home games -
Justin now has a contact who can supply flyers for free. This time flyers will
advertise match on one side and advertise 5000 club on the other. There will
also be a small coupon attached to use to send your personal details to the
club.
·
A 'market stall' will be set up in the centre of Broadmead (and The Mall
if possible). It will potentially include the Mitsubishi Caravan, will have
large Bristol Shoguns banners and a large Keep Bristol in Bristol banner, Mitsu
will be available to support it and some 1st team players should (dependent on
Justin) come and stand on the stall. Will also be balloons, tattoos, and the
enormous blow up Bristol shirt (if feasible). Stall will have 5000 club leaflets
and will be manned at all times by volunteer supporters who will strive to sell
the scheme to the interested public
·
LCD Display in Broadmead is still possible - Vorny and Happy Lad are
trying to negotiate a deal
·
Happy Lad to organise an abseil, object to be descended still to be
decided with a Keep Bristol in Bristol banner
CLUB ACTIONS:
·
Club to promote the option of using a Bristol Shoguns credit card to pay
for your ST...this will give the club the money up front and
allow the purchaser to pay off bit-by-bit.
·
Justin to ask Bristol City and Rovers for advertising space in their
matchday programmes
·
Justin to produce flyer and posters for USA, Wasps and Bath games
·
Justin to publicise 'Case studies' mentioned earlier
·
Justin to try and get 1st team players not in USA match squad to help
collect money with buckets
·
Club to introduce 'milestone awards' e.g. the 500th person to by a ST,
the 1000th the 1500th etc etc will receive a prize...this will also help
publicising the scheme
·
Justin to discuss advertising with GWR, with fan/player/coach/owner etc
voice-overs
·
Evening Post campaign started Monday will go on all week (every day)