Welsh finalising stadium plans
By Dragons' Den
October 3 2011
There is one topic that's always current and is the biggest stumbling block for the majority of the Championship teams hoping to take the big step up to the Premiership – a stadium that meets the stringent promotion criteria. We know that ODP is unsuitable but the wait to find out the Exiles' future stadium plans is almost over.
Four wins from five league games, second place in the Championship and a commanding victory over London Scottish in the B&I Cup all point towards the growing possibility that this could be the season in which London Welsh gain promotion. We’re not yet getting carried away with the on-field success but the news that stadium details will be finalised in the very near future is almost taking our excitement to a whole new level!
Shortly before jetting off to the World Cup to be one of TalkSport’s top commentators, John Taylor took a break from packing his socks and memorising the names of all the participating players to speak to the Richmond & Kingston Informer:
‘Welsh chief executive John Taylor said “We are absolutely ready for the Premiership. We have recruited well, and in pre-season we beat Gloucester and lost very narrowly to London Irish.
“But the route to the Premiership is a very difficult one on and off the field, and we are working very hard to put things in place.
“By the end of 2011, when these things have to be done by, we hope to have our own ground in place, involving an interim move and a new stadium in the long term.”
So where will the 1st XV relocate to? The interim move could be to Griffin Park, Loftus Road or The Stoop – all of which have been considered when ODP has previously been unavailable. The long-term plan is more difficult to guess, especially as the article refers to ‘our own ground’. In the past there have been rumours of a planned ground share with London Scottish, possibly at the Richmond Athletic Ground with Richmond moving up the road to our bit of Old Deer Park. The site at Lionel Road intended for Brentford’s new stadium remains undeveloped and has consistently been of interest to the London Welsh Board. An outside bet could be the stadium mentioned on our very own message board – Craven Cottage which may soon be vacated by Fulham FC. One thing is for certain and that’s the distinct lack of empty plots in the Richmond area and that even fewer are suited to building a modern, 10,000+ capacity rugby stadium.
As always the questions outnumber the answers and hopefully Mr Taylor will share more information with London Welsh members during the next three months.
IN OTHER NEWS……
Congratulations to Paddy Power on winning first prize in the recent London Welsh draw and their company name will soon appear on the back of the players’ shorts. The draw master was Epi Taione and he was ably assisted by Lyn Jones – a man who (according to many Ospreys supporters) is very familiar with the use of a tombola!
Dragons’ Den is always intrigued by coincidences, not necessarily the big ones that make the top 15 all-time coincidences lists, but the tiddlers that you still couldn’t make up. So what coincidence occurred during this sponsorship draw? In 2007 Epi was sponsored by the bookmaker to change his name to ‘Paddy Power' for the duration of the Rugby World Cup and even dyed his hair green as part of the deal to generate vital funds for his national team. Paddy Power also sponsored Epi last season. What odds would Irelands’ largest bookmakers have given on Epi pulling their name out of the drum first?!
In only a few short weeks Steve Lewis, the temporary acting-MD, has started to make his mark overseeing the gradual transformation of ODP through the installation of new terracing on the Club House side of the pitch and a new front entrance sign. These two improvements are clearly a step in the right direction and should be applauded.
According to sources within the club, Mr Lewis’ two month stint in charge is being seen as an extra-long ‘job interview’ as, regardless of whether London Welsh gain promotion, John Taylor is expected to step down as MD before the start of the 2012/13 season. The current season is Mr Taylor’s third as Managing Director after Neil Hollinshead appointed him to the role in 2009. If London Welsh are looking for a new MD with appropriate experience in rugby administration then does anyone have a better pedigree than Steve Lewis?
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At what price for the site? Construction costs?
The public transport - Kew Rail Station, the M4, the North Circular (more of a road than the South Circular) plus various bus routes - is, if anything, better than ODP.
But the price for the site and the construction costs? Plus there is no room for any training pitches, and for that presumably the ODP is retained. So a doubling of club houses? Perimeter security with rail lines on two sides out of three should not be a great problem, but a bigger stadium means greater stewarding costs. Turf needs time to settle and I hope nobody suggests palletised turf - I've seen the Millennium stadium this season and it was an embarassment. I don't want to pour a bucket of water, indeed I warm to the possibilities of this site, it would be our site alone, with no sharing with a cricket club, or archery.
So it comes down to money - can it be done? I'm puzzled by "we hope to have our own ground in place, involving an interim move and a new stadium in the long term" I trust this does not mean we leave ODP before the new stadium is signed, sealed and delivered - and under construction. I would want investors not to pull out in the interim season just because for whatever reason things do not go perfectly.
Quote:nld
Start to wonder if it would have been more appropriate had this shoe shop on Kings Road won first prize!
The paint still not dry...?
Quote:Mark W-JQuote:nld
Start to wonder if it would have been more appropriate had this shoe shop on Kings Road won first prize!
The paint still not dry...?
Just one of my favourite shop names from the days when I worked in that part of town.
No painting today but I'll be stripping a bit later.....

There's the answer - once promotion is achieved we go on a world tour and play all our home games at various stop off points around the world.....Green Bay, Candlestick Park, Kensington Oval, Maracana, Tierra del Fuego, Port Stanley ...
However, I do have a number of concerns about the realism of these particular plans. At the moment Welsh's average attendance is (I think) approx 800. Compare this to say, Bristol's 4,300 and you have to ask whether Welsh will be able to get the paying punters to make Premiership rugby a sensible option. Now, you could say that the very fact of premiership rugby will bring them in, but I don't see that this will bring in many then perhaps an extra few hundred, alongside larger numbers of away fans.
Is it more sensible to look to compete in the upper echelons of the Championship for a few more seasons and build a greater following, perhaps in a new stadium which can take more people and present more opportunities for revenue than ODP, is the theory one of "build it and they will come"? The latter seems very risky.
I'd be very interested to know what Welsh fans think.
Out of interest Big Dave did you spend any time in Lancaster in the 1980's (the University not the prison)?
Unless there's a backer out there with very deep pockets that the managements are keeping very much under wraps, then a new stadium of the sort required to fund a premiership team is the juciest pie possible at stratospheric heights.....
At the crowd numbers seen this season our rugby is being subsidised to the tune of £100 per spectator per match!
I am not Welsh but am a long-standing member and have always enjoyed the Welsh flavour that is still massively evident off the pitch. That flavour is not so aggressively nationalistic as at L Irish, and not so obviously prosperous as at L Scottish. In particular the Irish culture, at least over the last 20-30 years, has given LI a popular and profitable profile. Welsh-ness just isn't the same - how many Welsh pubs are there in Torremolinos for example?
Why don't we simply enjoy the fact that, even with our limited resources, we are still able to punch well above our weight whilst retaining some of that traditional rugby fun & friendship?
I don't want to watch Premiership rugby in a soulless stadium; LW is much more special than that.
Quote:FamilyGuy
Are you all mad? LW is a fine club with a long tradition of excellent, expansive play and a warm welcome at ODP. It is still in London (just) but its playing links with Wales are becoming ever more tenuous. It will never be able to sustain itself in the Premiership.
I am not Welsh but am a long-standing member and have always enjoyed the Welsh flavour that is still massively evident off the pitch. That flavour is not so aggressively nationalistic as at L Irish, and not so obviously prosperous as at L Scottish. In particular the Irish culture, at least over the last 20-30 years, has given LI a popular and profitable profile. Welsh-ness just isn't the same - how many Welsh pubs are there in Torremolinos for example?
Why don't we simply enjoy the fact that, even with our limited resources, we are still able to punch well above our weight whilst retaining some of that traditional rugby fun & friendship?
I don't want to watch Premiership rugby in a soulless stadium; LW is much more special than that.
Agree with you on every point other than 'punching above our weight'. The playing budget is one of the highest, if not the highest, in the Championship.
The Board seem hell-bent on going for promotion. As we can't influence that decision then our only hope is that they do it in a sustainable and not a suicidal way.
Thank God for a dose of realism from Family Guy.
Read it again and also in conjunction with my previous postings on the subject. I think my views on this particular matter have been quite clear!
Lionel Road is an option for a progressive Doncaster-style erection of a new main ground, with ODP retained for the amateurs etc. The money side is a nightmare, as the site value already reflects hope value (hotel etc), but no worse nightmare than some Premiership clubs quietly face. But it is not a runner unless we are fairly sure promotion is on the cards seriously.
So far we have beaten all the bottom 6 in the Championship (Scottish in a B&I game) and lost but with a losing bonus point to Bedford in 6th place currently. The acid test will be when we face the top 5, beginning with Bristol next weekend.
Temporary permission less of a problem, and he locals will have little to complain about, as in the past we have attracted large crowds, and what about the hospitality when England play at home. As far as what you can see from the road, there are trees on the Kew road side which block the view anyway. I'd go for that option
£2m pa plus (presumably) matchday costs!
Edited 1 time(s). Last edit at 2011:10:11:18:53:21 by paddytaf.
Quote:paddytaf
Withdrawn. PADDYTAF
Words never before seen in the same sentence!
Quote:Mark W-J
But would the Olympic Stadium pass the Premier Rugby audit?
Minimum distances between flames?
Our focus should be in South West London, where a good % of current supporters are, not sharing with a cricket club, good transport links, and handy for the M4 for the occasional visitor - if only! - from Wales.
If we top the table at the end of this season, I'm sure we can come to temporary terms with Brentford for one season, and have something built at Lionel Road for the next. Money will follow us into the Premiership, and crowds will increase (not by tens of thousands) too. Lionel Road could be quite cosy. If you build it, they will come (and I don't mean the men in white coats).
Quote:jjones1131
You beat me to that, Nigel - especially after the Rugby Paper reported the Board (I thought it was just 2 people, 1 investor and 1 non) is ready to fund the move to a stadium fit for the Premiership. I vore for the Olympic stadium too. Nothing like a good facility to keep everyone happy.
.....and why do we only hear these important bits of information via snippets in the press and never through official communications with the membership?
Quote:nld
.....and why do we only hear these important bits of information via snippets in the press and never through official communications with the membership?
It was Martyn Thomas, in the committee room, with the brown envelope.
[www.yorkshirepost.co.uk]
The Exiles have been in exploratory discussions to relax the March 31 deadline for fear that it can lead to financial ruin for clubs chasing the dream.
Welsh chief executive John Taylor said: “What we have done is inform the RFU we are working on a plan that we hope by March 31 will satisfy their minimal requirement and that we do want to be considered for promotion.”
Plus questionnaires that had to be return by 15/11/2011 for 2012/13 season:
Here & Here
Quote:DanFW3
No 60cm rule any more?
That's a shame. Better toilet facilities was the only positive I could see from getting promotion!
Quote:nldQuote:DanFW3
No 60cm rule any more?
That's a shame. Better toilet facilities was the only positive I could see from getting promotion!
Yes, it's still there (applicable to trough urinals, when calculating the provision compared to the requirements based on ground capacity).
Whilst maybe quibbling about some of the detailed mandatory requirements (eg the RFU might have been embarrassed to have to submit to an audit, requiring a CEO or a detailed job description, a couple of months back), the vast majority of the requirements in the 60 pages are reasonable for a professional club to have to meet.
And the 2 key ones are :
- primacy of tenure (which has to be satisfied by a written agreement, subject only to a caveat for achieving promotion; can be achieved over 2 grounds, but it's difficult to see how that really helps, if both other grounds are shared with a similar winter sports club)
- minimum 10,000 capacity, inc 3,500 seated (and 2,500 covered)
For the first time, I've seen provisions for a play-off (laughably one-sided, considering the relative financial strengths and the effects of transfer deadlines), between any of the 3 current Prem clubs who don't satisfy the primacy of tenure rule (Wasps, Saracens and Ldn Irish) and the "winning" Championship club if:
- one of the 3 Prem clubs comes bottom and
- the Championship club doesn't meet the primacy requirements
Given that Leeds and Sale weren't mentioned in terms of failing the primacy of tenure requirements, it must be possible to ground share and still meet them. I'd be keen to see how!
Many thanks for posting these, and the associated questionnaires. It was lucky I couldn't sleep tonight!
Overall, having campaigned for 3 years to see these, and becoming convinced that they weren't being published because they contained some hitherto unknown nuclear condition, I can't see much that surprises me here, so I really can't see the motivation for keeping these secret from the paying public.
There's some material here for a cartel conspiracist such as me, but it's not as strong as I'd hoped.
These are the requirements for the 2011/12 season (ie the last one) and the preamble says that they are revised annually in the light of experience, so the current year's ones might be slightly different from these.
The stadium requirement is only one part of it, there are marketing, commercial and community plans that have to be proved. Exeter had to make a second presentation to show that had a strong enough commercial and marketing plan in place and we are years and years behind then on that count. As for any community engagement.......
All sounds a very suicidal approach and one without any real understanding of what is required to be a successful Premiership club.


You're not often right but this time you are. LW & ODP are indissoluble.
Premiership rugby is currently unsustainable - though great strides are being made - and I prefer our sort. "Benevolent" owners don't seem quite to be so.
Oh, and by the way, I suspect Richmond CC will have a view on summer rugby.
Guys,
I've only been gone a couple of months - what's gone wrong ???
'PREMIERSHIP? YOU'RE HAVING A LAUGH'


The Rugby Paper (page 2) John Taylor says that long term, London Welsh remain committed to entering into a partnership with Brentford FC over developing a new community stadium near Kew.
Kingsmeadows, the home of AFC Wimbledon has also be mooted as a potential site. But in the short term, Taylor believes a modular stadium would provide an answer. He added: "We commissioned a report and we have two sites where we could build a modular stadium over the summer months. We could build an 8,000 capacity stadium with, if necessary, the ability to extend that in future."
Hopefully we will get more details on the official website after this bank holiday weekend and supporters won't be left relying on quotes in TRP and the Yorkshire Post.
My understanding is that Brentford FC and their developers have completely given up on the Lionel Road plan so that must be a very long term (and expensive) project that LW are considering. Having watched the battles that Pirates and Saracens have gone through (and still not won) the chances of having a modular 8,000 seat stadium in place by next Sept must be very close to zero.
Quote:serge
Going back to the previous point, you can ground share if you have primacy of tenure. Sale (or Sales parent company) own their ground, so can provide primacy of tenure. Leeds RU needs primacy to get promoted, Leeds Rhinos RL dont, so Leeds RU have it.
Ahh, thanks. That makes sense. I now understand.
I see the point serge is making, that in normal circumstances the RL club will always cede to the RU club if the latter is in or fighting to be in the Premiership and the former is not, but that is possibly just a one-year situation (not this season probably). What happens if the RL club also gets promoted to or is in line for promotion to the top tier? Where's the primacy of tenure then?
I only make these points to illustrate that primacy of tenure can be a difficult condition to satisfy.
